Quality Education

The power and reach of our influence: Haymarket’s Content Audit

As a media company, our remarkable content has a significant impact. Since 2023 we have been using our content audit; adding Impact tags for our editorial and live teams, to better understand the reach and the influence of our Impact-related content on our specialist clients and audiences. This helps us identify opportunities to champion ethical business practices, social impact, and environmental awareness through our storytelling. 

Views

Articles

*most of Germany’s reach is via print, meaning its reach is more difficult to measure so we have recorded the circulation figure for those titles included in the Impact Content Audit

*Wonderly’s first year of having PM counted within its divisional content audit (rather than in HBM) hence why the figures are much higher, as much of its other content is print meaning we can only go on the circulation figure

Impact-related events

Total attendees

We are a small business (in global terms) but with massive audiences. Here’s where our total impact becomes much bigger. Our content spans a huge range of topics, from Campaign India questioning if brands are rainbow washing, What Car’s coverage of EVs, the TASPO Award’s categories for sustainability, PRWeek’s Women of Distinction or Wonderly’s promotion of Motability Lifestyle magazine’s celebration of disabled children being represented better in toys. 

Pat Anderson, Editor, MIMS Learning, said: “MIMS Learning's editorial campaign "Patient, Presentation, Pathway for Cancer" aims to empower GPs so that they can help with earlier cancer diagnosis, which is a key NHS goal. Through expert clinical education and partnerships, we've produced multiple learning opportunities that highlight symptoms of common and not-so-common cancers, and provide tips on when to refer. The package of education, including modules and podcasts, has been enthusiastically received by our audience, with thousands of module completions and lots of positive feedback.”

Investing in education and community 

Beyond professional education, we actively support educational initiatives in the communities where we operate, using our expertise to help the next generation thrive. This includes direct investment in educational causes and partnerships with schools such as Richmond upon Thames School and Richmond College in the UK. Colleagues from our Twickenham office volunteer annually at Richmond upon Thames School’s annual Careers Conference Day, to inspire students and broaden their understanding of careers in media.

During this year’s event, we ran three interactive workshops, each showcasing different roles within the media industry. Students also had the opportunity to visit our HayMarket Stall for informal conversations about career pathways, and we provided interview skills sessions, including mock interviews and guidance on elevator pitches, to help students build confidence for future applications. 

In the US, our efforts extend to offering scholarships, school supplies, and structured development programs for young people. A prime example is the Job Opportunities Program (JOP), of which we’ve partnered with since 2008, helping high school juniors from New York's inner-city schools develop skills and gain experience through workshops and paid summer internships. To date, we have hosted 36 JOP interns, with two alumni now working as full-time employees at Haymarket Media, and we remain committed to supporting this vital initiative that helps shape future talent.

John Crewe, US Data Protection Officer, said: Nearly eighty percent of the students enrolled in ICSF schools come from homes living near the federal poverty line. Despite these obstacles, ICSF schools enable its students and their families to overcome enormous odds and, through quality education, break the cycle of poverty. An astounding 99% of seniors graduate and a further 98% of those graduates are accepted to higher education at universities across the nation.